Max Hurford

Max's career experience spans across London and Amsterdam, having worked with global brands including PlayStation, FIFA, Lay’s, Pepsi, Nissan, Qatar Airways, and Barclaycard. Bringing over a decade of experience in both client leadership and operations, working with multinational teams and global businesses within Oliver Group and Omnicom delivering global ecosystems to connect agency hubs worldwide.

With a strong passion for technology, innovation, and process optimisation, Max has been instrumental in integrating AI into creative workflows both at an operational level as well as creatively for clients. At Edelman Amsterdam, he ensures that teams are empowered to excel by fostering collaboration, uniting regional teams, and implementing efficient processes that deliver results.

As an English native with a background in client-facing roles, Max brings a unique combination of creativity, strategic thinking, and operational expertise to his leadership.